Tallinn University of Technology
Growth Hacking Immersive Course

Heard about growth hacking? This is a multidisciplinary approach which focuses on business growth through rapid experimentation, automation, customer behaviour and creative marketing. Anyone involved in a product or service, including product managers and engineers, can be growth hackers.

Ready to learn new skills and take your startup (idea) to the next level?

This is your chance to:

  •  Learn the strategies, frameworks, techniques, and tools used by the world’s fastest growing businesses.
  •  Get a thorough understanding of creative tactics growth marketers use to create and run rapid experiments.
  •  Optimize every stage of your customer journey to catalyze exponential growth.
  •  Learn soft and hard tracking, set up automation tools, apply conversion rate optimization frameworks & set up growth loops.
  •  Learn data-driven decision making.
  •  Get hands-on with 40 industry tools and work on 32+ guided exercises.

Courses take place 100% online using a mixture of live, interactive classes in a virtual classroom.

This course costs €1997, BUT we can offer ⚡️15 FREE tickets to the selected ones. SIGN UP now and harness the power of growth hacking!

*If you have questions feel free to contact Kaisa Hansen (kaisa.hansen@taltech.ee)


Course schedule

Week 1: 14th of April - 18.30 - 21.30 CEST 

Module 1 - Growth Fundamentals 

  • Adopting a Growth Hacking Mindset
  • The GROWS Process
  • An Introduction to Psychographic Personas 
  • The Jobs to Be Done Framework
  • The Pirate Funnel
  • Getting setup with the GROWS app 

Week 2: April 21th - 18:30 -21.30 CEST

Module 2 - Dynamic Data 

  • Set up Google Analytics and Google Tag Manager 
  • Using Soft & Hard Data to Grow Your Business 
  • How Data Fits into the Growth Process 
  • All About Tracking: Making a Plan 
  • Soft Data: User-testing and Five-Second Tests 
  • How to Audit your Tracking 
  • Implementing Data Tools 

Week 3: April 28th - 18.30 - 21.30 CEST —> April 27th is a national holiday in the Netherlands, so the class is held the day after

Module 3 - Awareness & symmetric messaging 

  • Discovering New Channels for Growth
  • Piggybacking Your Competitors
  • Leveraging Other People’s Networks (OPN’s)
  • Building Conversion Centric Ads 
  • Building conversion centric landing pages
  • Symmetric Messaging 
  • Building Conversion Centric Landing Pages
  • Build Your First Landing Page 
  • Marketing Automation
  • Inspirational Cases for Building Traction 

Week 4: May 8th - 18.30 - 21.30 CEST

Module 4 - Acquisition and Conversion Optimisation 

  • CRO: The Lift Model
  • LPO: Cognitive Overhead
  • Usability Testing: Value Proposition & Clarity 
  • The Psychology of Persuasion 
  • Getting Started with Tools-Based Marketing 
  • Persuasion Techniques + Use Cases 
  • Urgency + Anxiety
  • Engineered Marketing 

Week 5: May 12th - 18.30 - 21.30 CEST

Module 5 - Activation & Growth Loops 

  • Beyond Acquisition
  • Finding your WOW Moment
  • Determining WOW Moments with Data 
  • Mapping WOW Moments 
  • Referral Marketing: Growth Loops 
  • Creating and Optimising a Growth Loop 

Week 6: May 19th - 18.30 - 21.30 CEST

Module 6 - Implementing Growth in Organisations 

  • Recap the OMTM 
  • How to Ideate
  • Ranking Ideas 
  • Experiment Design 
  • Table Coaching
  • How to Fit Growth in Orgs. 
  • Certification 

The first coaching session is usually scheduled after the first 2-3 weeks of the course; the second coaching session is scheduled around the 5th week of the course.