Tallinn University of Technology

Each year, ClarivateTM identifies the world's most influential researchers most frequently cited by their peers. Linda Hollebeek, a Marketing Professor at TalTech, earned this exclusive distinction for the third time: in 2022 she was among fewer than 7,000 or about 0.1% of the world's researchers who are ranked by the global analytics company.

Highly Cited Researcher 2022 diplom

Linda Hollebeek, an Associate Professor at the TalTech Department of Business Administration, focuses her research on customer/consumer and stakeholder engagement using digital technologies (including social media, online communities, and artificial intelligence), including innovation, ethics, and value creation. Hollebeek holds a PhD in Marketing from the University of Auckland and has been working at TalTech since 2019. Before her academic career, she worked as a management consultant. She has advised Coca-Cola, Hewlett-Packard, Roche Diagnostics, the New Zealand Ministry of Labour and the Trade Commission, and the Australian Defence Forces.

Linda Hollebeek admits it has been a great honour for her, as only one researcher out of 1,000 makes it to the list yearly. "When I was a PhD student, I would have never dreamed of reaching this point. I am happy that my publications have been read and considered worthy of reference. It also matters to me that I am on this list for the third consequent year (i.e., 2020, 2021 and 2022). My research focuses on customer/consumer engagement, and recently I have focused on broader stakeholder engagement. I have been lucky because, at the beginning of my doctoral studies, there was not much academic literature available on this topic, though there was great interest among managers in customer/consumer involvement, which provided me with a great opportunity," Hollebeek added.

According to Mari Avarmaa, the Director of the Department of Business Administration, the School of Business and Governance aims to create, share, and apply world-class knowledge. "Therefore, we can be proud that our PhD students and researchers have the opportunity to collaborate with such an internationally acknowledged researcher. Linda Hollebeek is a dedicated, innovative, and collaborative researcher from New Zealand. She is also the only economist from the Estonian universities included in Clarivate's list," Avarmaa said.

Clarivate™ list of the most cited researchers is comparable to Forbes' influential list. It is the experts' and colleagues' recognition of the work and influence of the outstanding researchers. Clarivate™ is a global leader in providing trusted insights, analytics, and scientific monitoring. The people selected by the company to the list of influential researchers have significant influence in their field, as their published articles are among the 1% most cited texts in the world.

The list of researchers is available here: Highly Cited Researchers - Clarivate

Linda Hollebeek