Prof. Linda D. Hollebeek, Adjunct Professor in the marketing unit at the Department of Business Administration, was featured on the Elsevier/Stanford Top Cited Researchers for the 4th consecutive year (i.e., 2020-2023).
In the roller coaster that is publishing, there are many ups & downs but the important thing is to persist, keep trying & believe in your own work.
She has reached a remarkable 27.5K Google Scholar citations.
Linda Hollebeek focuses her research on customer/consumer and stakeholder engagement using digital technologies (including social media, online communities, and artificial intelligence), including innovation, ethics, and value creation. Hollebeek holds a PhD in Marketing from the University of Auckland and has been working at TalTech since 2019. Before her academic career, she worked as a management consultant. She has advised Coca-Cola, Hewlett-Packard, Roche Diagnostics, the New Zealand Ministry of Labour and the Trade Commission, and the Australian Defence Forces.