Eesmärk:

To give participants an overview of the content of starting a business and preparing a business plan in theory and practice.

Sihtgrupp:

Individuals at least 18 years of age and those with at least a basic education.

Teemad:

Topics:
- Introduction entrepreneurship;
- Entrepreneur, business models and product/service;
- Business environment analyze;
- Market - customer, segmentation and positioning;
- Market - competitor analysis;
- Customer surveys;
- Production and Service delivery;
- Personnel and partners
- Pricing;
- Risk Analysis;
- Financial Forecasts.

Õpiväljundid:

The learner is able to:
- analyze entrepreneurship, the characteristics of himself or herself as an entrepreneur, the legal forms of entrepreneurship and their difference;
- formulate goals, vision and mission in entrepreneurship;
- analyze his or her business ideas and is able to prepare a business plan with financial forecasts;
- analyze product and service content through product/service levels, product/service process and development planning;
- prepare a client, market and competitors’ analysis;
- prepare a marketing and sales plan (incl. advertising, sales and distribution channels, digital marketing activities and their measurement);
- analyze his or her business ideas through financial planning (pricing, sales forecast, profit and loss account, balance sheet) for at least 3 years;
- calculate the cost price, sales price and cost-benefit point of his or her product and service;
- make decisions related to the establishment of accounting and is able to calculate the main taxes related to his or her business;
- develop teamwork in the company (including virtual cooperation);
- prepare a risk assessment, assess the strengths, weaknesses, threats and opportunities of his or her company, as a result of which he or she can prepare a plan B for the company.

Tunnistus:

TalTech tunnistus

Keel:

Inglise

Lektor:

Ajakava: