Eesmärk:

To equip students with comprehensive knowledge and skills in digital transformation, organizational development, ethical and sustainable business practices, and digital marketing. The programme aims to prepare students to navigate and lead in the digital era, fostering an understanding of the opportunities and challenges associated with digital technologies, organizational change, and ethical business management.

Students will gain insights into how digital technologies are radically changing competitive dynamics across industries, analyze the mindset of digital disruptors, and understand the opportunities and risks associated with digital transformation. They will also develop a thorough understanding of organizational development and change management, including methods and diagnostics used in the OD process at different levels. Additionally, the programme will enhance students' knowledge and skills for managing business activities in a socially responsible, ethical, and sustainable manner, covering professional ethics, corporate social responsibility (CSR), and sustainable marketing. Finally, students will receive a systematic overview of the digitalisation of marketing channels and activities, the structure of the digital advertising industry, and the technologies and platform types shaping it.

Does this combined aim meet your needs?

Sihtgrupp:

People interested in digital and sustainable business management who want to gain deeper knowledge of the field in smaller modules.

Eeldused:

Bachelor's degree or equivalent qualification.

Teemad:

MMO5580 / Digital Transformations / 6ECT / spring
MMO5490 / Organization Development and Change Management / 6ECT / spring
MMO5590 / Ethics, Responsibility and Sustainability / 6ECT / autumn
MMM5490 / Digitalisation of Marketing / 6ECT / autumn

Õpiväljundid:

After completing the program, the learner is aware of what is needed to develop and manage digital businesses; knows theories and processes of change management and can also apply them in different situations; demonstrates ability to use right theory tools in organisational development; is able to analyse and solve ethical dilemmas by applying a framework for making ethical decision; is familiar with digital marketing tools and their evolving technological capabilities in order to apply them to marketing and sales.

Tunnistus:

TalTech tunnistus

Keel:

Inglise

Lektor:

Registreerumise tähtaeg:

22.01.2025 23:59

Kommentaar:

Bachelor's degree or equivalent qualification.

Ajakava: