Teisipäeval 15. aprillil 2025 kell 15:00-16:30 ruumis SOC-356 / MS Teams

Ettekande teeb Oliver Parts, PhD (TalTech majandusteaduskonna ärikorralduse instituudi dotsent).

Current seminar is based on research article that was written by Kenely Pohlak and Oliver Parts. Consumer animosity towards Russia and its products were measured in Estonia in the context of Russian war in Ukraine. Consumer animosity was linked with product judgement, willingness to buy and consumer ethnocentrism constructs. The survey covered general animosity, war and economic animosity. Quantitative method was applied. Convenience and snowball sampling methods were used. 82.7% respondents showed clearly consumer animosity towards Russia and its products. The survey found that consumer animosity scored by age. Statistically significant differences were not found between consumer animosity scores and gender, education level or income groups.

Oliver Parts, associate professor at the School of Business and Governance, Tallinn University of Technology. His research interests are mainly related to consumer behaviour: country of origin effects, consumer ethnocentrism and cosmopolitanism, consumer compulsive buying, consumer motives.
 

Üritus on inglise keeles. Rohkem infot: pia.riips@taltech.ee